DMX Music launches in-store Axis

Article Abstract:

Los Angeles, CA-based DMX Music has launched DMX Axis, a new digital audio and video delivery system via the Internet. The system is said to revolutionize the way music records retailers' marketing practices, by enabling retailers to create their own musical environment that is enhanced by DMX Music programmers to suit the location's specific marketing and branding needs.

Services introduction, Prerecorded Tape, Compact Disc, and Record Stores, Record Stores, Music stores

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Building loyalty through emotion

Article Abstract:

Customers are often more attracted to marketing campaigns which appeal to their emotions. Effective direct marketing pieces should be compelling, offer mutual benefit to recipient and sender, as well as be relevant, clear and consistent.

Marketing procedures, Direct Marketing, Marketing/Advertising Methods

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