DRTV finally gets some respect

Article Abstract:

Innovation and necessity have changed and brought direct response TV to a respectable stage today. TV direct marketers have grown with the industry through the years presenting advertisements that appealed to the masses. The launch of the Home Shopping Network saw the beginning of retail distribution through the television and the advent of cable expanded the reach. Internet has resulted in the integrated use of all medias to create an effective direct marketing campaign.

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Why Internet marketers need to rethink DRTV

Article Abstract:

Benefits of using direct television for advertising campaigns and its comparison with Internet advertising is presented.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television advertising, Comparative analysis, Internet/Web advertising, Internet advertising

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Convergence experience happened already

Article Abstract:

The future trends in direct response television (DRTV) are discussed.

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