Tailor call centers for radio response

Article Abstract:

Call centers need to be tailored to respond to radio listeners when they call in response to one of their favorites requests that they buy something. There is a high degree of credibility attached by the radio listener to his or her heroes.

Radio Advertising, Radio

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Radio DM for print and mail veterans

Article Abstract:

There are 35 established radio formats designed to attract a unique audience. The summary for print and mail veterans to understand how to make radio work for the business models isd given.

Strategy & planning, Radio Broadcasting, Forecasts, trends, outlooks, Radio broadcasting stations, Targets & Markets, Planning, Radio broadcasting industry, Forecasts and trends, Market trend/market analysis, Company business planning, Radio audiences, Target marketing

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Resist old sales theory

Article Abstract:

Guidelines for making profits by effective television advertising campaigns are presented.

TV Advertising, Corporate Profits, Management dynamics, Management, Profit, Profits, Television advertising, Company business management

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