Data quality, ID logic make CDI work

Article Abstract:

The process of improving customer data integration (CDI) solutions by using data quality and identification logic tools in direct marketing data management is presented.

Product quality, Quality management, Databases, Information management, Database, Information accessibility, CD-ROM catalog, CD-ROM database

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Guidelines to optimize ROI of media spending

Article Abstract:

Tips for marketers, on how to cut down advertising costs, are presented. Learning from past experiences and monitoring competitive activities are some useful practices.

Practice, Advertising expenditures, Marketing executives

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Manage collateral better to cut costs

Article Abstract:

Guidelines for increasing the returns on direct marketing campaign by decreasing expenses are presented.

Business success

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