Database marketing needs a seat at the executive table

Article Abstract:

The advantages of database marketing, which helps in market segmentation and assessment of customer value, are discussed. These advantages give it an important role in future of marketing efforts because marketing itself is now focusing more on customers rather than just an attempt to create awareness about a product. In this context, the future of database marketing in 2006 is discussed.

Database marketing, 2006 AD

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Study: direct sales rise 80% in past decade

Article Abstract:

According to recent study conducted by Direct Selling Association, the direct sales market has increased by 80 percent over the last ten years. The market reached 29.7 billion in 2004.

Direct selling

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Taming the fast-changing world of marketing

Article Abstract:

A focus on modern marketing environment and guidelines for capitalizing on this ever changing sector are presented.

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