Digest sends readers Chrysler offer

Article Abstract:

Reader's Digest subscribers will receive a personalized offer from Auburn Hills, MI-based Chrysler, on its back page. The offer, which comes in the form of a reverse z-gatefold, is for Chrysler's Sebring line and is part of the issue that was released in late Sep 2000. The z-gatefold contains the name and mailing address of the recipient rinted alongside a short personalized message. Chrysler argeted all of Reader's Digest subscribers since the majority of its database fit the demographic for Sebring owners.

Automobile Manufacturing, Automobiles, Reader's Digest Association Inc.

---

Sanyo's print campaign looks to add a little color

Article Abstract:

Sanyo Fisher Co has launched a print campaign for the Sprint PCS Phone SCP-5000 in Apr 2001. The campaign will focus on ads in consumer publications, in-flight magazines and newspapers. The phone is the first mobile phone available in the US with a color display. The ads direct consumers to get more information by visiting the Sprint or Sanyo Web sites, calling a toll-free number or visiting a local Sprint retail location.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Sanyo Fisher (USA) Corp.

---

Boating retailer rides 40% sales wave

Article Abstract:

Reed's Marine, a Delavan, WI-based boating retailer, reported a 40% increase in 1998 sales, mainly due to its shift from traditional advertising to direct marketing. The company's co-owner said that the refocus gave the it a more personalized approach and a higher response rate. The newsletters were designed by Dockside Rudder, which specializes in publications for boat dealers.

Boat Dealers, Boat & Marine, Retail, Reed's Marine

Similar abstracts:

• Abstracts: Delta revamps web site, marketing campaign pushes customer control. Garden.com grows business into offline marketing programs
• Abstracts: MSGi Direct expands offerings to response-based educator lists. AccuData lets BTB sites share data with customers online
• Abstracts: Cataloger finds logos a hot add-on. 4imprint looks to expand BTB base. Haute@Home adds more spice to gourmet food catalog
• Abstracts: Cobalt Boats. Extended dealer contracts possible at Brunswick, too. Dealers say weaker dollar has had little impact
• Abstracts: Hotel catalog tests its appeal with hurried travelers. Funeral home uses catalog to address difficult subject

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.