Midas campaign touts other services

Article Abstract:

Midas Inc has began a nationwide campaign aimed at communicating the additional services that it now offers to consumers. The company, which has continually upgraded the services it offers to clients for the past two-and-a-half years, started the campaign with a national TV advertisement campaign in mid-May 2000. This was followed by Midas' first national direct marketing campaign on May 22, 2000, when it released 46 million newspaper inserts throughout the US.

Automotive Repair Services, Automotive Repair and Maintenance, Automotive maintenance, Midas Inc.

---

Kodak targets dental benefits managers

Article Abstract:

Eastman Kodak Co is extending its direct-mail campaign targeting benefits managers in large companies to further boost sales in its dental X-ray film division. The Healthy Smiles Program aims to inform benefits managers of the financial advantages that can be gained from encouraging their employees to visit dentists more often. Success of the program would mean added sales for Kodak, which holds around 81% to 83% of the medical X-ray market.

Photographic Film, Paper, Plate, and Chemical Manufacturing, X-Ray Film, Eastman Kodak Co.

---

Discover launches educators card for teachers

Article Abstract:

Discover Financial Services, based in Riverwoods, IL, is targeting school teachers, principals and others to try its new Discover Educators Card under a direct mail campaign. Created in conjunction with Rosemont, IL- based Townsend Agency, the campaign started with mailings in Sep 1999. The Discover Educators Card provides 5% cash-back services from different merchant partners and bene fits, such as low interest rates and no annual fee. Discover Financial Services will also have additional mailings on Oct 1999.

Credit Card Issuing, Nonbank Credit Card Firms, Discover Financial Services Inc.

Similar abstracts:

• Abstracts: Hanover launches new title, cuts costs to close the gap on its losses. DMA debuts e-MPS
• Abstracts: WCJ finishes restructuring into CRM firm, Bingle says. Leo Burnett targets Silicon Valley with new agency
• Abstracts: Travis moves La. store, buys land for Ga. outlet. Travis Boats opens store in Tennessee. Record sales, income end of year for Travis
• Abstracts: Did Japanese pricing injure U.S. outboard makers? Sterndrive makers refining their product. EPA is giving industry more time
• Abstracts: NCR acquires Ceres Integrated Solutions. Acxiom makes investment in Ceres. Group 1 Software acquires TriSense

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.