Disney acquires net publisher Starwave

Article Abstract:

Walt Disney has acquired Internet publishing firm Starwave, which it previously owned in part. The Seattle, WA-based Starwave will effectively become a component of Buena Vista Internet Group, a unit in Burbank, CA that oversees Disney's World Wide Web initiatives. The combined operation will encompass the subscription-based e-mail service Disney's Daily Blast, as well as Web sites ABCNews.com, Family.com, Disney.com, ABC.com, NASCAR Online, CelebSite, Wall of Sound, ESPN SportsZone, Outside Magazine, and official league sites for the NBA, WNBA, and NFL.

Diversified Companies, Asset sales & divestitures, Acquisitions & mergers, Electronic Publishing, All Other Publishers, Media Formation/Mergers, Walt Disney Co., Article, Starwave

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SmarterKids learns database lessons form print push

Article Abstract:

Educational toy marketer SmarterKids.com is evolving from an online only retailer into an integrated direct marketing firm. The company sent postcards to customers in its house file for whom SmarterKids at one time had e-mail addresses but for whom those addresses are no longer correct.

Marketing procedures, Game, Toy, and Children's Vehicle Manufacturing, Alliances, partnerships, Games, toys, and children's vehicles, Toys NEC, Direct Marketing, Brief Article, Toys, SmarterKids.com Inc.

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Marketers Put Net to Work for Good, Bad

Article Abstract:

After the September 11 terrorist attack, internet companies, including Amazon.com and Yahoo posted announcements on their web pages calling for donations.

Public affairs, Abstract, Amazon.com Inc., Yahoo! Inc., YHOO, AMZN

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