Don't fear the four-letter word 'test'

Article Abstract:

Few companies truly understand and actually conduct direct marketing testing. The only logical explanation for this omission is that they likely consider the word 'test' an unpleasant four-letter word. Yet the testing of direct marketing packages, when done correctly, will help firms decrease the number of pieces mailed and intentionally increase their return on investment. Proper testing will enable firms to determine what works or does not work and why in a real world setting.

---

Corporations must use, not fear, blogs

Article Abstract:

The usage of blogs, as a useful communication tool in corporations, to disseminate information among its employees, is analyzed.

Marketing, Company marketing practices

---

Super fans flock to corporate blogs

Article Abstract:

The increasing dependence of loyal customers on corporate blogs for better product understanding and information is discussed.

Behavior, Consumers

Similar abstracts:

• Abstracts: Down with designers. When the builder must start to count the cost
• Abstracts: Next time, make sure you vote for construction. Put an end to construction's working weakness. Product substitution is construction's flip side
• Abstracts: Hard approach for hard times. Time to buy your company. BICC supported by Balfour Beatty
• Abstracts: Access routes. Special branch. (Oslo Airport). arc de triomphe: rather than a glum, crinkly-tin roof, Ashford's new international stations sports a streamlined, aerofoil-shaped aluminium canopy
• Abstracts: Base your site changes on testing. Your legitimate e-mail is getting trashed. Smarten up your e-mail marketing

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.