Dotglu snares Hartz, Kao

Article Abstract:

Dotglu LLC, a kirshenbaum bond + partners shop has been appointed as an interactive agency of the Kao Brands Co. and Hartz Mountain Co. The agency will offer Web strategy, site development, email and database marketing services to Kao Brands Co. and direct response television and product sampling services to Hartz Mountain Co.

Japan, Other Miscellaneous Nondurable Goods Wholesalers, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Nondurable goods, not elsewhere classified, Veterinary & Pet Supplies Wholesale, Dog and cat food, Soap and cleaning agents industry, Cleaning agents industry, Pet supplies industry, Kao Corp., DotGlu, Hartz Mountain Corp.

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U.S. fund for UNICEF picks A. Eicoff for DRTV

Article Abstract:

The U.S. Fund for UNICEF named A. Eicoff & Co. Chicago, used DRTV for the first time to raise funds for children's causes. The agency would create 60- and 120-second infomercials for a mid-July 2004 test and seeks to increase donations to the United Nations body and expand the donor universe through a mass medium like TV.

Financial management, Advertising, Services information, Advertising Activity, Civic and Social Organizations, Social services, not elsewhere classified, Fund Raising Agencies, Finance, Services, Fund raising, Company financing, United Nations. Children's Fund, A. Eicoff and Co.

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Mortgage banker taps Doner

Article Abstract:

Doner was chosen by American Equity Mortgage as its ad agency of record, on an account worth $40 million to $50 million that has a direct marketing attention.

Mortgage Bankers, Real Estate Credit, Mortgage Bankers and Brokers, Mortgage Bankers & Brokers, Mortgage and Nonmortgage Loan Brokers, Mortgage banks, American Equity Mortgage, W.B. Doner and Co.

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