Coastal diversifies into BTC

Article Abstract:

New York advertising agency Coastal Group is diversifying from its traditional business-to-business marketing services with the establishment of a business-to-consumer (BTC) division. The BTC unit will be headed by Vince Perrella, with the rank of VP and creative director of direct marketing. Clients include Lanac, a Brooklyn bridal registry and the Grafton Village Cheese Co. Coastal CEO David Weiss said it was natural for the company to enter the BTC market since it already has the operation in place, from the photo studio to account coordinators and copy writers.

Services introduction, Coastal Group Inc.

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Ad unit early access to Slashdot content

Article Abstract:

Advertising agency Open Source Technology Group has launched an online advertising unit Slashdot DayPass. A new link will added to Slasdot.org for helping the users accessing advertisements along with marketers' information.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Internet/Web advertising, Internet advertising

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WestWayne bulks up its DM, CRM muscles

Article Abstract:

WestWayne appoints Alan Blount as its senior advertising executive from BellSouth, for developing a complete integrated customer relationship marketing and direct marketing division.

Executive changes & profiles, Officials and employees, Appointments, resignations and dismissals, WestWayne, Blount, Alan

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