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Construction and materials industries

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Survey: Most agencies offer clients PR

Article Abstract:

A survey conducted by American Association of Advertising Agencies revealed that 77 percent of its members offer complementary public relations services to their customers.

Author: Alam Khan, Mickey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Services information, Agencies, Services, Surveys

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Lowe Live will become part of DraftWorldwide

Article Abstract:

Lowe Live, the former Internet, database and direct marketing units of Lowe Group, will merged with DraftWorldwide in the US.

Author: Alam Khan, Mickey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Acquisitions & mergers, Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Draft Inc., Lowe Live

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Starcom Media Vest forms Halogen Direct Response

Article Abstract:

Starcom MediaVest Group will merge its Starcom and MediaVest direct response buying units to form Halogen Response Media.

Author: Alam Khan, Mickey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Joint ventures, Organizational history, Starcom MediaVest Group, Halogen Response Media

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Subjects list: United States, Advertising agencies
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