Wall Street Journal Online goes free for a week

Article Abstract:

Dow Jones & Co.'s Wall Street Journal Online has announced that it will offer free service for a week. This special period would enable non-subscribers to visit the site without registration. This critical decision is purely to attract new customers who where visiting the site previously.

On-Line Information Services, Videotex & Teletext, Newspapers, Online services, Newspaper publishing, Online information services, Information services, Online information service, Wall Street Journal

---

Lactagen hopes search test does a body good

Article Abstract:

Lactagen is initiating a three month test marketing campaign for its new dietary supplement for lactose-intolerant people. The Internet based campaign will comprise of efforts to drive traffic to the site .

Pharmaceutical Preparation Manufacturing, Nutrient Preparations, Dietary supplements industry, Dietary supplements, Diet therapy, Lactose intolerance

---

IKEA mailer pushes low-cost items

Article Abstract:

IKEA North America Inc. will launch a direct-mail campaign in November 2001 to urge consumers to make small, affordable changes at home for the holidays.

Furniture Stores, Direct Marketing, IKEA North America L.L.C.

Similar abstracts:

• Abstracts: Be Free buys personalization firm for $169M. Insight Enterprises buys treasure chest. Excite@Home buys into 2 web firms
• Abstracts: Megayachts edging out little guys for slip space. Fractional ownership comes to megayachts
• Abstracts: Toy Lifts BTB Response for Bureau. Manhattan portage carries heavier BTB book
• Abstracts: Sampling Drop Ends for BIC Shaver. Digitas becomes Saab cars USA's direct AOR. Gevalia pours first drop for the Hispanic market
• Abstracts: Mailer gets word out about Steak-Out. Use analytics to view the big picture

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.