Manhattan portage carries heavier BTB book

Article Abstract:

Lightweight carry bags marketer Add Manhattan Portage has launched a new marketing campaign to capitalize on lucrative back-to-school market. The firm has mailed 40paged business-to-business to 2,000 retailers.

Sales & consumption, Misc. Converted Paper Products, Marketing, Consumer goods industry, Company marketing practices, Market size, Shopping bags

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Hoover's landing page hooks subscribers

Article Abstract:

Interest shown by net users to the free content offered by the landing page of Hoover Inc., is discussed.

On-Line Information Services, Database Vendors, Management dynamics, Information retrieval services, Methods, Management, Database industry, Technology application, Company business management, Customer relations, Internet marketing

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