DoubleClick: click rate rise is temporary

Article Abstract:

The rise in click-through rates for online advertisements in the first quarter of 2004 would be short-lived,according to the quarterly survey of Internet advertisement trends conducted by DoubleClick. The reasons for the declining response rates are a result of the increased volume of advertisements served by DoubleClick and the use of Internet for branding by the advertisers.

Surveys

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DoubleClick gains search tool with Performics buy

Article Abstract:

The plans by DoubleClick to add a search and affiliate marketing business with acquisition of Performics and to integrate search tool with its DART online ad platform are mentioned.The acquisition is believed to reinforce their position as the most comprehensive marketing platform available for marketers, advertisers, and Web publishers by Ryan.

Acquisitions & mergers, Advertising, Advertising and Related Services, Industrial Advertising, Capacity, Mergers, acquisitions and divestments, Company acquisition/merger, DoubleClick Inc., Business-to-business advertising, Business to business advertising, Performics

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Report: For now, search dominates online ad growth

Article Abstract:

A report compiled says that search is leading the online advertisement growth but the future is brand oriented advertising. The content of the report is discussed. People are prepared to try more new things, with growing budgets this trend will grow further.

Forecasts, trends, outlooks, Economic aspects, Forecasts and trends, Market trend/market analysis, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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