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Construction and materials industries

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DoubleClick plans Falk buy to bolster European presence

Article Abstract:

Email marketing firm DoubleClick Inc. is planning to acquire Germany based internet advertising delivery and marketing management service provider Falk eSolutions AG. This acquisition will increase the firm's market in European Union.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Acquisitions & mergers, Germany, Mergers, acquisitions and divestments, Company acquisition/merger, DoubleClick Inc., Falk eSolutions

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The cry for ROI as channels multiply

Article Abstract:

The forecast on multi channel marketing in 2007 with relation to customer behavior is analyzed.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Financial management, Management dynamics, Management, Forecasts and trends, Company investment, Investments, Market trend/market analysis, Company business management, Return on investment, Rate of return

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Subjects list: United States, Marketing industry
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