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E-mail campaign speeds sales of upscale condo

Article Abstract:

Portland based real estate firm Realty Trust Group has sold 100 million dollars worth condominium projects by using an effective email marketing campaign. A focus on this marketing campaign is presented.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Forecasts, trends, outlooks, Other Activities Related to Real Estate, REAL ESTATE, Real Estate Services, Usage, Forecasts and trends, Marketing, Real estate industry, Market trend/market analysis, Company marketing practices

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Quris: e-mailers don't send what consumers want

Article Abstract:

According to a survey on e-mail marketing, there is a gap in what customers ask for and what the e-mailers send to them.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Advertising, Surveys, Marketing industry, Consumer preferences, Customer relations, Survey

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Mercedes mailers outpace Web effort

Article Abstract:

Mercedes Benz's direct mailing sweepstakes campaign receives a much stronger response than its online campaign.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Germany, Motor Vehicles & Parts, Transportation Equipment Manufacturing, New Electronic Marketing, Motor Vehicles and Equipment, Direct Marketing, Daimler-Benz AG

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Subjects list: United States, Email marketing
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