E-mail deliverability is a high-risk issue

Article Abstract:

The role of list quality, content and deliverability of e-mail marketing program by business-to-business or business-to-consumer marketers in increasing revenue is discussed. Improper delivery of e-mail to their targets result in distorted client relationship, missing opportunities and risking financial penalties.

Technology application

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Seven lessons in seven years in e-mail marketing

Article Abstract:

Tips for effective email marketing are presented. Methods for streamlining emails are also discussed.

Methods

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Make e-mail testing a line item in your marketing budget

Article Abstract:

Importance of e-mail testing in online marketing is discussed.

Evaluation, Internet marketing

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