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Construction and materials industries

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E--mail passes through puberty

Article Abstract:

E-mail is going through the various phases of growing up. It started with a bang with everybody including direct marketers making it a mainstream communication tool. With increase of Spam, e-mailEs effectiveness for business has started diminishing but with the enforcement of the Can-SPAM Act other efforts being made to keep consumers happy, e-mail shall still remain to be a healthy form of communication when used properly.

Author: Blumberg, Matt
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Industry forecasts

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Managing the crisis in deliverability

Article Abstract:

Delivery optimization, a solution to tackle the e-mail delivery crisis for online marketers, is presented.

Author: Deutsch, Ryan
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Management dynamics, Management, Technology application, Company business management, Internet marketing

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Subjects list: United States, Usage, Electronic mail systems, E-mail, Email, Marketing industry
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