Experian takes campaign to the air(waves)

Article Abstract:

Experian will air commercials on all North American flights of United Airlines and American Airlines in Oct 1999 to draw attention to the company's participation in the Direct Marketing Association's (DMA's) 82nd tradeshow in Toronto, Canada. The 30- and 90-second spots will focus on the company's theme for the DMA show, 'Passport to Opportunities.' The ads will highlight Experian's position as a unique provider of direct marketing services in a globalized marketplace.

Direct Mail Advertising, Direct Marketing Services, Experian

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Kmart runs banner ad campaign on the USPS' Zip code lookup page

Article Abstract:

Kmart Corp has begun running banner ads on the US Postal Service's Web site in May 2001 to promote the relaunch of the Bluelight Specials in Kmart stores. The banner ads, which will run four four weeks, appears on the postal service's ZIP code lookup page, found at www.usps.com/ncsc/lookups/lookup_zip+4.html. The page links directly from the usps.com home page by clicking on 'Fond Zip Codes.'

Variety Stores, All Other Specialty Food Stores, Kmart Holding Corp.

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Bally hopes campaign meets its potential

Article Abstract:

Personal care firm Bally Total Fitness has launched a television campaign to highlight the importance of fitness in daily life. Named "Meet Your Potential" this 60 second advertisement features success stories of fit and healthy persons.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising Activity, Physical fitness facilities, Health Clubs & Spas, Fitness and Recreational Sports Centers, Usage, Health clubs, Advertising, Television advertising, Bally Total Fitness Corp.

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