Firms look to fill Wal-Mart data hole

Article Abstract:

Wal-Mart Stores Inc's decision to discontinue selling the point-of-sale (POS) customer information it collects at its 21,000 outlets caused mixed views from market research companies and analysts. In fall 2000, the world's biggest retailer decided it was helping its rivals by releasing the information it gathers from the electronic scanners in its checkouts aisles. Bentonville, AR-based Wal-Mart has been selling POS data to at least six companies that include A.C. Nielsen Co, Information Resources Inc and Sports Trend Info.

Services discontinued, Direct Mail List Rental, Wal-Mart Stores Inc.

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Multichannel DM draws aces for Wynn hotel

Article Abstract:

Impact made by direct mail advertising, of the Wynn Las Vegas hotel, is discussed. Its new mailer includes, a video-enhanced Compact Disk - Read Only Memory (CD-ROM).

Advertising, Hotels & Motels, Hotels (except Casino Hotels) and Motels, Advertising Activity, Direct Mail Advertising Svcs, Nevada, Hotels and motels, Direct Mail Marketing, Direct mail advertising services, Methods, Direct mail advertising, Direct-mail advertising, VCD format

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Custom e-mail par for the course at Golfballs.com

Article Abstract:

Golfballs.com adopts e-mail personalization to tap golfers. The company's strategies are presented.

Marketing procedures, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Targets & Markets, Mail-order industry, Mail order business, Customer relations, Target marketing, Email marketing

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