Successful tests lead eZiba to expand catalog efforts

Article Abstract:

EZiba.com plans to mail around 10 catalogs throughout 2001 following the successful run of a several e-mail and catalog test campaigns. The North Adams, MA-based multichannel retailer of artisan-made goods saw its sales in Dec 2000 surpassed its business plan by 32%, and also reported an average order size of around $120. On Jan 15, the first catalog, with a Valentine's Day theme, went out to over 400,000 customers and has seen a response of more than 1%.

Electronic Shopping and Mail-Order Houses, Mail Order Houses, eZiba.com

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E-mail success prompts GRX to halt direct mail efforts

Article Abstract:

Global Risk Exchange's e-mail campaign's success causes the company to terminate its direct mailing operation.

Computer Services, Computer Systems Design and Related Services, Computer and Data Processing Services, New Electronic Marketing, Information technology services, Global Risk Exchange

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