Pitney Bowes study: people prefer snail mail

Article Abstract:

A study revealed that many people still prefer to receive traditional mail rather than e-mail. The study found that while e-mail access had increased to 53% of households in Feb 2001, from 34% in Mar 2000, 93% of the 1,009 households surveyed preferred to receive financial documents and information via traditional mail. Also, 73% of the households prefered receiving product anouncements and promotional mailings by traditional mail.

Market information - general, Postal Service, Public Mail & Express Services

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Continuity is mail coampaign's goal

Article Abstract:

Holsted Marketing teamed with Warren, PA-based Blair Corp. The campaign seeks to get customers enrolled in a continuity program. Blair is a cataloger and direct marketer of home products and apparel.

Use of services, Contracts & orders received, Advertising agencies, APPAREL AND OTHER TEXTILE PRODUCTS, Advertising Activity, Apparel & Related Products, Apparel Manufacturing, Account Activity, Blair Corp., BL, Holsted Marketing Inc.

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