New Web site helps target Hispanics

Article Abstract:

Los Angeles, CA-based InternetMercado.com is planning to launch LaBolsita.com on Apr 4, 2001. The Web site will feature a weekly e-mail newsletter with a bilingual interface that will offer online coupons, specials and promotions. InternetMercado.com is a provider of direct marketing solutions that are aimed at Hispanics in cities with large Hispanic populations. It is adding the online version to its door-to-door distribution program that involves hanging little yellow bags, called La Bolsita, filled with clients' marketing materials on consumers' doorknobs.

Direct Mail Advertising, Direct Marketing Services, InternetMercado.com

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Roving Software offers rewards program

Article Abstract:

Needham, MA-based Roving Software has begun a Web affiliate marketing program in which it will pay Web developers to introduce its e-mail marketing software, Constant Contact, to their customers. Roving Software will pay affiliates $1 per trial user and $25 to $50 for each paying customer. Constant Contact is a Web-based e-mail marketing tool that lets small to mid-sized businesses increase their prospect lists and retain customers with promotions, newsletters and updates.

Roving Software

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Arena Football draws up online game plan

Article Abstract:

Arena Football Properties has redesigned its Web site and plans to launch an online storefront in Apr 2001 to enhance its Web marketing and sales efforts. Arena Football is also planning an e-mail marketing to build its online database and target potential customers more effectively. The e- mail campaign will begin when the storefront is launched. The league's season will open on Apr 13, 2001.

Sports Teams and Clubs, Professional Football

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