TodoBebe, ADVO targeting new families

Article Abstract:

A direct mail product targeted at new and expecting Hispanic families will be introduced by TodoBebe, the Spanish language producer of pregnancy and parenting content, and ADVO, a shared-mail advertising company. Called TodoBebe Direct, the six-page bilingual mail with topics like maternal healthcare, breast feeding and nutrition, baby care, will be distributed by ADVOEs ShopWi$e channel to 6.7 Hispanic families, and include toll-free numbers for national hotlines, emergency care kits and other information. ADVOEs programs like Shopwi$e reach over 67 million US households weekly and 107 million households monthly.

Services introduction, New Products/Services, Management dynamics, Advertising, Targets & Markets, Management, Marketing industry, Company service introduction, Service introduction, Pregnancy, Company business management, ADVO Inc., AD, Pregnancy, Complications of, Target marketing

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Caterpillar tests Web system for better targeting

Article Abstract:

Caterpillar Inc's truck engine division is testing an Internet-based extranet to boost its sales operations by providing salespeople with names of customers and prospects who are most likely to buy its engines. The company's advertising agency Marketing.comm/ICOM created the promotional Web-based extranet based on Caterpillar's contact management system. Through the new system, sales representatives can access information while on the road from various communication packages.

Other Engine Equipment Manufacturing, Diesel Engines ex Automotive, Caterpillar Inc.

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Vonage calls on behavioral-based ads

Article Abstract:

A telecommunications company, Vonage, that delivers telephone calls over Internet, is making its first debut by introducing three subsets of an online advertisement campaign to attract subscribers for its flat-fee service. It will be utilizing the Oddcast-technology animated conversational characters, which will be matched to three likely behavior segments of customers.

Communications, Broadcasting and Telecommunications, Telephone Communication, Telecommunications services industry, Telecommunications industry, Marketing, Communications industry, Company marketing practices, Vonage Inc.

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