SpeedGreetings prepares to expand print services online

Article Abstract:

SpeedGreetings will launch an e-commerce Web site, www.speedgreetings.com, in Mar 2001, after building its offline business as a third-party direct mail services vendor since 1999. The site will offer full-color promotional greeting cards that typically run 6.5 inches by 5 inches and are printed on 65-grade paper stock. It will target small and medium-sized companies seeking to do direct mail campaigns of less than 1,000 pieces.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, SpeedGreetings

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R.R. Donnelley redirects print business to e-tail

Article Abstract:

Publishing firm RR Donnelly and Sons Co has introduced a service that manages the procedure of raising money by persons who support a cause or nonprofit organization. A user intending to raise funds can click on the Fundraising Registry icon at the Charitygift Web site, www.charitygift.com. Fundraisers will inform their family, friends, acquaintances on their goals and direct them to their password-protected Web registry.

R.R. Donnelley and Sons Co.

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Is subscription lift as clear as black and white?

Article Abstract:

Men's Health magazine's color change from a white background to a black one has resulted in a 6% increase in subscriptions than the previous mailing. The magazine had used the white background since introducing the 10-inch-by-14-inch, 12-page piece in 1999. In Oct 2000, it switched to a black background after a magazine tested an international piece that saw a black background do better.

Marketing procedures

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