First CBS book and CD offer receives lukewarm response

Article Abstract:

The photo-history book and CD compilation that CBS sold via to consumer sales program on May 20, 1998 have failed to obtain the success rate that the network had been expecting. CBS, which declined to disclose actual figures or projections, sold the two non-video products at a packaged discount rate of $16.60 in three monthly installments as part of an event marketing strategy dubbed as "CBS: The First 50 Years." The 325-page hard-cover book, sold at $30 each, features 385 photos picked from over 3 million photographs over 50 years and an introduction from Walter Cronkite. The CD features theme songs from shows such as "The Jackie Gleason Show," "Dallas" and "I Love Lucy."

Radio & TV Broadcasting, Radio and Television Broadcasting, Marketing/Advertising Methods, Promotion, Broadcasting industry, Broadcasting, CBS Broadcasting Inc.

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Eddie Bauer tests data warehouse

Article Abstract:

Spiegel Inc. of Downers Grove, IL, has installed a new data warehouse to its Eddie Bauer division that will help reduce duplicate mailings and boost efficiency. The cataloger has chosen Eddie Bauer among other Spiegel divisions for the new system because it had the most retail channels and offered the best business case. The Integrated Marketing System (IMS), which is based on IBM's DB2 Universal Database, determines how to target marketing and merchandising through data modeling and analysis. IMS also allows Eddie Bauer include notices of in-store sales within the catalog. In this way, there will be no need for the cataloger to send out separate mailers.

Facilities & equipment, Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, New Electronic Marketing, Mail order business, Spiegel Inc.

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