More groups urge boycott of DMA's e-MPS

Article Abstract:

The Direct Marketing Assn (DMA) has launched its e-Mail Preference Service on Jan 10, 2000. The service allows consumers worldwide to opt out of receiving unsolicited commercial e-mails from DMA members and other marketers who use it. The DMA requires members who market to consumers to cross-reference their e-mail lists with the e-MPS to deleted e-mail addresses of consumers who have registered. However, the service is being boycotted by consumers groups such as the Mail Abuse Prevention System and the Coalition Against Unsoliited Commercial E-Mail.

Services information

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Florence inks deal to buy back Direct Media

Article Abstract:

Direct Media founder Dave Florence has bought back the firm he founded in Greenwich, CT from Conway, AR-based Acxiom Corp, a database services provider. The acquisition lays to rest reports centering on the ownership status of Direct Media. Reports also circulated in the business community that Direct Media and Acxiom were not in good terms because of a severe culture clash. Although Florence negotiated the acquisition, he will not be part of the ownership group but will instead serve as Direct Media's CEO.

Asset sales & divestitures, Direct Media

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Epicurean cataloger prospects in print

Article Abstract:

Tavolo Inc, a direct marketer based in San Rafael, CA, has sent a full- size 12-page catalog in Mar and Apr 2000 to attract customers to its Web site, www.tavolo.com. The spring catalog features various products in Tavolo's cookware category and has been sent to 1.5 million prospective customers. Tavolo's Web site was upgraded and relaunched in Mar 2000 to correspond with the spring catalog drop.

Marketing procedures, Tavolo Inc.

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