Flycast introduces cost-per-click ads

Article Abstract:

San Francisco, CA-based Flycast Communications Corp has launched a new online advertising service for marketers who want to pay for Internet advertising on a cost-per-click basis. The service will be available separately from the existing Flycast advertising network and will be called CPCnet. It will allow advertisers to pay for a pre-determined number of clicks, thereby enabling them to receive responses at a preset cost per response.

California, Advertising and Related Services, Advertising, Flycast Communications Corp.

---

HP to help hi-tech marketers penetrate the information jungle

Article Abstract:

Hewlett-Packard Co of Palo Alto, CA, will launch a website, DeepCanyon, to sell market research reports on the technology market. The service will target small and medium-sized businesses, avoiding the big Fortune 500 technology companies that are the traditional market of market research firms. This marketing focus was necessary to convince market research firms to forge partnerships with the site.

United States, On-Line Information Services, Bsns Videotex Svcs ex Database, Online information services, Hewlett-Packard Co., Business information services

---

Similar abstracts:

• Abstracts: Resnick is Mal Dunn leader. Database marketing experience fuels information auditing firm. Int'l DM expert Al Goodloe dies at 80
• Abstracts: Bundle prep rules hit April 30. FTC, diet marketers settle. USPS prepares for foreign forays
• Abstracts: Database gives mail a makeover. Telemarketing helps 'recycled' mailers generate 5% response rate
• Abstracts: List Services Corp. taps strong children's market. FTC rules credit data off-limits for list rental
• Abstracts: Discount chain creates loyalty plan for kids. Canadian Senate Thwarts adoption of telemarketing Fraud legislation

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.