List Services Corp. taps strong children's market

Article Abstract:

List Services Corp. of Bethel, CT, is offering to give marketers entry into the lucrative children's segment through the 835,832-name subscriber file of Disney Adventures, touted as the leading entertainment magazine for boys and girls ages 7-14. The agency has handled the list file since March 1998. So far, the file has proven to work well for publishing offers and has proven its potential for both adult offers, such as financial services, and children's offer, such as video club continuities. Disney Adventures remains updated on the market trends and interests by conducting focus groups in schoold monthly and through direct response vehicles.

Product information, Marketing procedures, Company Planning/Goals, Direct Mail Advertising, Direct Mail List Rental, Direct Marketing, List brokers, List Services Corp.

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FTC rules credit data off-limits for list rental

Article Abstract:

Trans Union, a credit bureau based in Chicago, IL, will appeal to the FTC board of commissioners the ruling by FTC Administrative Law Judge James B. Timothy banning the use of consumer credit information in targeted mailing lists. If it loses, Trans Union will go the US Courts of Appeals, which originally sent the case into a trial process due to FTC's failure to submit proper evidence. If it wins, Trans Union, along with other credit bureaus such as Orange, CA-based Experian, can resume offering such lists. A favorable ruling for Trans Union will also greatly affect the privacy protections espoused by the Fair Credit Reporting Act.

Government regulation (cont), Legal/Government Regulation, Business Support Services, Credit & Collection Services, Trans Union Corp., Financial information services

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