Paymentech highlights fraud prevention

Article Abstract:

Paymentech, a Dallas, TX-based credit card processor, will tell attendees at the Direct Marketing Association (DMA) convention in fall 1998 about how direct marketers have detected internal fraud using its tools and services. Direct marketers such as mail order houses are vulnerable to credit card fraud because many of their customers prefer to pay through their credit cards. For example, West Marine, a Watsonville, CA-based boating supplies cataloger, discovered a case of internal fraud perpetrated by two of its employees by using a database installed by Paymentech.

New Products/Services, Services information, Data Processing Services, Credit Card DP Services, Credit card processing, Paymentech, Article

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Direct mail campaign drives bank direct deposit promos

Article Abstract:

A report released by the Federal Reserve revealed that direct mail campaign is the preferred method of customers to receive direct deposit information. Of all the direct deposits users polled, 97% revealed that they are satisfied with its convenience. The report also cited that banks or financial institutions, such as Bank of New York and the New York Clearing House, are the most reliable source of information on direct deposit.

Science & research, Direct Mail Advertising, Direct Mailing Services, Mailing services

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