Wachovia Bank changes to phone-based customer service

Article Abstract:

Wachovia Bank, an Atlanta and Winston-Salem, NC-based bank, is working to implement its telephone-based customer satisfaction program to all of its branches. The bank earlier decided to switch its methodology of communicating with customers about branch service and assess customer feedback from direct mailings to telephone because of the immediacy it presents. The company is working with Columbia, MD-based Sky Alland Marketing on the program. Using random samples, telemarketing representatives reportedly contact 4,000 customers each month since the program began.

Commercial Banking, Company Planning/Goals, Marketing/Advertising Methods, Mutual Savings Banks, Wachovia Bank and Trust Co., Article, Sky Alland Marketing

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Radio Co. uses telemarketing to draw new advertisers

Article Abstract:

SunBurst Media, a radio company based in Springfield, MO, is using telemarketing to lure new advertisers. The company, which has a one-person telemarketing staff, has proven that telemarketing is an effective way to get more advertisers. SunBurst said its telemarketing efforts, in cooperation with Radio Profits Corp, has brought in $100,000 in additional revenues in 1997.

Radio Stations, SunBurst Media

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