Focus on consumers, not their action

Article Abstract:

The important principles of marketing by building a profitable consumer base are discussed. Understanding the consumer preferences and catering to consumer buying cycles are the backbone of consumer-centric marketing.

Consumer preferences

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ROI isn't the only factor to consider

Article Abstract:

The various factors considered while optimizing the market budget are discussed. Apart from return on investment other factors like customer equity and customer lifetime value are also considered.

Public Finance Activities, Budget Process, Budget, Budgeting

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The changing face of accountability in advertising

Article Abstract:

The issue of return on investment in advertising is discussed. Advertisers need to be accountable towards the money they spend on advertising.

Advertising

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