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Construction and materials industries

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Food for thought on improving sales

Article Abstract:

The food catalogs with good photographs and an artful layout are not enough to attract business in the crowded market place. The customer segmentation and identifying the customers, to whom, mails can be sent many times are among the strategies to be applied by the food catalogers.

Author: Cox, Tony
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
United States, Crop Production, Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Private Households, Food, Consumer Expend-Food & Tobacco, Mail-order industry, Mail order business, Retail mail order management software

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Hardback writer sells Beatles book online

Article Abstract:

Online marketing of the book "Recording the Beatles" by the Los Angeles-based Curvebender Publishing is discussed.

Author: Dilworth, Dianna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
California, Book publishing, Book Publishers, Usage, Internet marketing, Recording the Beatles (Book)

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Subjects list: Marketing, Company marketing practices
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