Forrester: database gains influence but lacks strategy

Article Abstract:

A report by Forrester Research concludes that database marketing has gained prominence with the allotted budget and influence rising, however the lack of a coordinated enterprise customer contact strategy is the biggest drawback. Though database marketing is gaining influence, a majority of senior executives still consider mass media advertising more important that can be blamed for the lack of effective customer contacts strategy.

Reports, Surveys, Database marketing

---

Mailers Mull new UPS surcharges, delivery

Article Abstract:

United Parcel Service of America Inc (UPS) of Atlanta, GA, has announced a $1 surcharge on residential ground delivery rates in 22,314 rural 5-digital ZIP codes on top of an average 2.5% incrase in rates. The company also said that residential deliveries will be $1 higher than commercial ground rates. UPS said that the less accessible 5-digit ZIP codes account for 2.5% of its volume. The new rates will take effect on Feb 8, 1999.

Commodity & service prices, Freight Transportation Arrangement, Freight Forwarders & Consolidators, Freight transportation industry, United Parcel Service of America Inc.

---

Similar abstracts:

• Abstracts: Separate databases leave publishers puzzled. Making member, subscriber databases work. Building audiences for online products
• Abstracts: New Epsilon CEO announces strategic direction. Royal Mail wants to charge by size. DHL invests $35 million in Hong Kong
• Abstracts: IBM, Exchange Applications join forces. Software tracks shipping costs, speed

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.