Separate databases leave publishers puzzled
Article Abstract:
The need for establishing a consolidated database for online newsletters and magazine databases, in marketing of periodicals, is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Management dynamics, Management, Marketing, Periodicals, Company marketing practices, Company business management, Databases, Database, CD-ROM catalog, CD-ROM database
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Making member, subscriber databases work
Article Abstract:
Suggestions on maintaining a proper database for members of publication associations and subscribers of their publications are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
General services, Company systems management, Information management, Journalism, Journalism associations
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Building audiences for online products
Article Abstract:
The importance of using newsletters for promoting products to internet users is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Newsletters, Methods, Usage
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: United States, Internet marketing
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