'Star Wars' empire reaches Entertainment Earth

Article Abstract:

Marketing tactic of the Los-Angeles-based Entertainment Earth is discussed. It has launched "Star War" figurines in its summer catalog. Special features of its summer catalog are also detailed.

California, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Mail-order industry, Mail order business, Figurines

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Steaks sizzle in the Machine Shed

Article Abstract:

The features of new enhanced catalog 'Machine Shed' being marketed by Illinois based restaurant group Heart of America Restaurants and Inns for lucrative summer holiday market are discussed.

United States, Services information, Holidays, Service enhancement, Heart of America Restaurants and Inns

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Ruth's Chris Steakhouse sends sizzling e-mails for special occasions

Article Abstract:

A focus on unique email marketing campaign launched by restaurant chain Ruth's Chris Steakhouse is presented.

Ruth's Chris Steak House Inc., Email marketing

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