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Construction and materials industries

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Salt seller sprinkles on the marketing

Article Abstract:

Details of marketing activities undertaken by the Grain & Salt Society, a sea salt producer, to capitalize on the 30th anniversary celebration of its French-made staple v, are presented.

Author: Dilworth, Dianna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Strategy & planning, Other General Government Support, Chemical preparations, not elsewhere classified, Chemical and fertilizer mining, not elsewhere classified, Other Chemical and Fertilizer Mineral Mining, Anniversaries (Honors), Salt ex Evaporated, Planning, Rites, ceremonies and celebrations, Company business planning, Salt, Salt (Food), Anniversaries, Salt industry

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Mochila expands marketing with $8M in financing

Article Abstract:

The decision of Mochila (mochila.com) the online marketplace to expand its marketing and administrative sections after obtaining $8M worth finance from investors is discussed.

Author: Dilworth, Dianna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Financial management, Finance, Company financing

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AirG drives youth to mobile for free ride

Article Abstract:

The unique mobile marketing strategy adopted by Vancouver based information technology services firm AirG for targeting youth market is discussed.

Author: Dilworth, Dianna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Mobile marketing

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Subjects list: United States, Marketing, Company marketing practices, Computer services industry, Information technology services industry
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