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Construction and materials industries

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Convergence of e-mail and direct mail marketing

Article Abstract:

Implications of integrating email marketing and direct marketing are discussed.

Author: Tamilio, Sari
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Email marketing

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Moving DM from the computer screen to the third screen

Article Abstract:

The growth and future trends of mobile marketing are discussed.

Author: Burgess, Tom
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Usage, Cellular telephones, Wireless telephones, Wireless communications services, Wireless communication systems, Wireless telephone, Wireless voice/data device, Wireless voice/data service, 2005 AD

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Subjects list: United States, Forecasts and trends, Direct marketing, Market trend/market analysis
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