Toy company makes a leap into catalogs

Article Abstract:

LeapFrog Enterprises Inc. launched its catalog to push its brand of educational electronic toys and communicate directly with consumers. The company mailed the oversized catalog in May testing its order taking and fulfillment capabilities ahead of the busy back to school season.

Services introduction, New Products/Services, Company service introduction, Service introduction, LeapFrog Enterprises Inc.

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Santa's secret to marketing success

Article Abstract:

Marketing tips to toy and manufacturing industries with relation to direct mail services are presented.

Manufacturing industry, Manufacturing industries

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