Modeling lets Christian non-profit save on mailings
Article Abstract:
Christian non-profit organization Concerned Women of America has increased its donations percentage by an improvised direct marketing campaign. A focus on this unique campaign is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Civic and Social Organizations, Social services, not elsewhere classified, Fund Raising Agencies, Marketing, Company marketing practices, Fund raising, Concerned Women for America
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Using search marketing throughout the buy cycle
Article Abstract:
The process of effectively using search engine marketing in various stages of consumer buy cycle is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Evaluation, Consumer preferences, Internet marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Direct marketing
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