Verizon targets Hispanics with Spanish-language mailer

Article Abstract:

Verizon Communications Inc. has launched a new direct-mail campaign for targeting lucrative Hispanic American market. The direct-mail will be in Spanish and will highlight its services.

Communications, Broadcasting and Telecommunications, Telephone Communication, Targets & Markets, Direct Mail Marketing, Telecommunications services industry, Telecommunications industry, Communications industry, Verizon Communications Inc., VZ, Hispanic American market

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Analyzing the value of direct mail-sold subscriptions

Article Abstract:

The returns on the investments made on the direct mail advertising method in the publishing industry are analyzed.

Financial management, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Marketing, Company investment, Investments, Company marketing practices

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