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Construction and materials industries

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Gathering feedback leads to satisfied customers

Article Abstract:

The usage of feedback concepts for better customer satisfaction in direct marketing is discussed.

Author: Lederman, Giselle
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Methods, Usage, Evaluation, Customer satisfaction, Feedback (Psychology), Feedback (Communication)

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Mining for the golden donor prospects

Article Abstract:

Guidelines for generating new markets in direct marketing campaigns are presented.

Author: Fox, Greg
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007

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Subjects list: United States, Management, Direct marketing, Company business management
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