Designing direct mail pieces that get opened

Article Abstract:

Details regarding the U.S. Postal Service's five-year strategic plan that introduces the 'mail moment' are outlined. This moment features the introduction of such an envelope that will create urgency in the minds of the Americans while they rush for checking their mailbox.

Science & research, Research

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Catalog forward service gains ground

Article Abstract:

Catalog Request Card service offered by the United States Postal Service is increasing its market presence by 25 percent. This service enables consumers to inform retailers about their new address free of cost.

Services information, Services

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Canada Posts plans catalog of catalogs

Article Abstract:

Canada Post is launching a full-fledged shopping catalog for in Canada and the United States. The firm is targeting lucrative holiday season this year.

Forecasts, trends, outlooks, Marketing procedures, Targets & Markets, Usage, Forecasts and trends, Market trend/market analysis, Canada Post Corp., Christmas business, Target marketing

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