The cover's the thing for electronics cataloger

Article Abstract:

Crutchfield discovered in two tests it conducted in late 2000 that the catalog's cover is just as important as is body, and it cannot be obscured by any covering. In October, Crutchfield tested an eight-page wraparound on supplement catalogs. The cataloger mailed 50,000 books with the wraparound and 50,000 without. The book with the wraparound did generate slightly more sales. In an another test in November, Crutchfield confirmed that the value of an unobstructed cover when it mailed 10,000 thank-you letters to its best customers.

Crutchfield Corp.

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Cataloger adds automated updates

Article Abstract:

Norm Thompson Outfitters' test of an automated calling service received such high marks from customers that the cataloger soon will make it available to all catalog shoppers. The service will be only for catalog purchases from its four titles: Norm Thompson, Solutions, Early Winters and the recently purchased Waterfront Living. The cataloger eventually will make it available to online shoppers. However, the application has to be fitted for Internet use.

Norm Thompson Outfitters

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Cataloger tweaks book's usability

Article Abstract:

Asia for Kids is launching 250,000 of its spring 2001 educational catalogs in Apr 2001, with a design change to make it easier for customers to navigate the pages. The company will use short descriptions for items and separate them with colorful lines. The catalog targets aminly Asian- Amerian paarents but also reaches educators, librarians, parents who have adopted Asian children and parents interested in global culture.

Asia for Kids

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