DRTV used to build catalog requests
Article Abstract:
Sure Fit Inc in Jun 2001 will test a 60-sec direct response television advertisement for a free catalog offer in an attempt to generate customer leads. Aimed at women ages 25-49, the advertisement will run for 14 days, and will be launched fully in midsummer based on test results. It will center on before-and-after displays of slipcovers placed on furniture. The spot will direct consumers to a toll-free number or the Web site, www.surefit.com, to order for free quarterly catalog.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Sweepstakes targets 20-somethings
Article Abstract:
Guinness UDV North America has launched a sweepstakes with CD Now for its Jose Cuervo Premium Tequilas brand. The former has installed point-of- purchase tear pads in liquor stores that consumers can use in joining the sweepstakes. It also has provided URLs for two contest microsites, www.cdnow.com/cuervo and www.tmpboston.com/cuervo_nation. Guinness is offering a grand prize of a trip for two to the Virgin Islands.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Gaylord links Nicklaus video spot with Masters Tournament
Article Abstract:
Gaylord Event Television has entered the direct response television arena in Apr 2001 with a 30-second test spot for Jack Nicklaus highlight video during CBS coverage of the 2001 Masters Tournament. The one-hour video, titled 'Jack Nicklaus - His March Through the Majors,' showcases the golfer's victories in major tournaments. The ad features clips from the video, a voice-over and an endorsement from Nicklaus.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Ha-Lo to buy Starbelly.com, gain online reach. Hanover targets customers with style sense
- Abstracts: Discover launches educators card for teachers. Kodak targets dental benefits managers. Midas campaign touts other services
- Abstracts: AT&T will accept charges from online shoppers. Aetna targets small firms. MBNA, Military.com co-brand credit card
- Abstracts: Outpost.com revises shipping rates downward. New firm targets e-payment
- Abstracts: New losses prompt a warning from OMC. Inventory buildup raises a red flag for some sectors. Chris-Craft sale is welcome news to some