ACTV chooses Donnelley's MarketZone for data warehousing

Article Abstract:

ACTV Inc, a digital media company based in New York, NY, has announced that it will use Donnelley Marketing Inc's MarketZone to implement data warehousing and direct marketing services. ACTV intends to use Donnelley services within its SpotON, HyperTV with Livewire and Bottle Rocker Products. MarketZone has been chosen because of its powerful online analysis capability that will allow programmers and advertisers to quickly access aggregate viewer data related to program and promotional offers delivered to HyperTV and Bottle Rocket users.

Use of services, ACTV Inc.

---

R.R. Donnelley, Grafica offer marketing solutions

Article Abstract:

RR Donnelley Financial and Grafica.eCRM in May 2001 formed a strategic alliance to provide companies with communications solutions including multichannel, integrated marketing and advertising to customized, variable data printing. According to the two firms, the partnership will concentrate first on offering end-to-end marketing solutions for financial services, investment and healthcare companies. The firms will plan and implement customer relationship management solutions among each other's current client base and prospective clients.

Strategic alliances, R.R. Donnelley & Sons Co. R.R. Donnelley Financial Div.

---

Spiegel looks to simplify returns

Article Abstract:

Downers Grove, IL-based Spiegel Group expects to accelerate merchandise returns when it initiates the use of management solution Return Valet from Austin, TX-based supply chain management firm Newgistics Inc.

Prepackaged software, Capital expenditures, Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Mail order business, Spiegel Inc., SPGLA, Newgistics Inc.

Similar abstracts:

• Abstracts: What's next for struggling OMC? American boating Congress: A busy agenda. Contract stalemate heats up at MRAA session
• Abstracts: Cohorts segments for direct, e-mail. Baseball America subs play like pros. CopyrightAgent finds Web music freeloaders
• Abstracts: MSI Insurance chooses Kerker for direct efforts. Grey Direct answers call for BellSouth account. Sturgis Motorcycle Rally rides with S&E Direct
• Abstracts: Alchemist mixes modeling, managing. Quadstone System eases modeling. Application knows just the right words
• Abstracts: Grizzard expands seasonal rescue efforts. 1-800-Flowers: remember mom with more than just bouquets. Pathmark taps Simple Logic to deliver trial-size products

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.