Grizzard expands seasonal rescue efforts

Article Abstract:

Grizzard Advertising Inc is hoping that the increased response rate it generated from the introduction of its QZip+ Mailing service in Easter 1999, will carry over to a Thanksgiving 1999 initiative and a Christmas 1999 fund raising campaign involving 21 rescue missions nationwide. The company will use a mixed media strategy for a projected 10 million Thanksgiving mailings that will include direct mail, co-op mailings, newspaper space ads, newspaper inserts and QZip+ Mailings, all of which will solicit donations to feed the homeless.

Direct Mail Advertising Svcs, Grizzard Advertising Inc.

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1-800-Flowers: remember mom with more than just bouquets

Article Abstract:

1-800 Flowers has launched Remember Mom, an e-mail and direct mail campaign to boost sales of its nonfloral items. The mail campaign will be directed to their regular custmers who buy flowers through the Internet. The Remember Mom campaign offers in addition to its regular floral arrangements, enamelware, spa items, gardening accessories and candles. The mail contains six pictures of te products. Those who register at their website will get a newsletter, special discounts and offers and a free gift reminder service.

Direct Mailing Services, Mailing services, Direct mail advertising, 1-800 FLOWERS

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Pathmark taps Simple Logic to deliver trial-size products

Article Abstract:

Pathmark, a supermarket chain, has chosen to use Simple Logic from Market Logic to deliver product samples. Simple Logic is a targeted at-home program that uses customer-specific data via frequent-shopper cards to deliver trial-size products. Pathmark believes that delivering targeted households based on customer purchase behavior is one way to add relevant and meaningful value to its Advantage Club members.

Contracts & orders received, Supermarkets and Other Grocery (except Convenience) Stores, Supermarket Chains, Direct Marketing Services, Direct marketing, Pathmark

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