Northwest Airlines promo take off with multimedia e-mails

Article Abstract:

Northwest Airlines Inc has launched a multimedia e-mail campaign to support the company's new WorldPerks Mall/Fly Free Faster promotion to different segments of its opt-in database. The campaign began on Feb 8, 2001, with e-mails sent for about two days afterward. It generated a 28% click-through rate and helped increase traffic 244% at the WorldPerks Web site within the campaign's first week.

Scheduled Airlines, Scheduled Air Transportation, Airlines, Northwest Airlines Inc.

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Clif Bar Reaches Women With Friend-to-Friend Mailing

Article Abstract:

Berkeley, Calif.-based Clif Bar Inc. has launched a new advertizing campaign that utilizes the U.S. Postal Service's Friend-to-Friend Mail Service. The direct mail campaign, which markets the company's all-natural energy bars and other health foods, uses postage-paid postcards.

Food preparations, not elsewhere classified, Advertising Activity, Campaign Launched, All Other Miscellaneous Food Manufacturing, Food Products NEC, Direct Marketing, Food, Clif Bar Inc.

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Segment seniors, Forrester sells Medicare Part D marketers

Article Abstract:

According to a report issued by Forrester Research Inc. the medicine marketing executives should create specialized marketing campaigns to target Medicare Part D seniors market segment. Complete details of this report are presented.

Strategy & planning, Marketing, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Targets & Markets, Research Services, Planning, Reports, Marketing research firms, Company business planning, Forrester Research Inc., Target marketing, Medicare Part D

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