Mainspring offers help with e-business

Article Abstract:

Cambridge, MA-based Mainspring is introducing 15 service offerings designed to assist Global 200 companies in prioritizing, evaluating and accelerating their e-business initiatives. It is rolling out versions of the newe offerings designed for financial services; industrial and life sciences; retail and consumer goods; and technology, communication and media. It is also launching business optimization, business strategy and technology enablement offerings.

Services introduction, Mainspring

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IRG releases enhanced ASP database

Article Abstract:

Sterling Heights, MI-based IRG has launched an enhanced version of its application service provider database. The product contains the names of over 400 telephone-qualified ASPs that fit a specific definition of what an ASP should be. The database enables information technology marketers not to rely on ASP marketplace intelligence collected from industry Web sites where any company can submit themselves as an ASP.

Product introduction, IRG

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Rocket15 Launches Downloadable Utilities

Article Abstract:

Louisville, KY-based Rocket15 has launched a new e-mail ad campaign that features over 105,000 items than can be downloaded by consumers. Rocket15, which offers free screen savers through the campaign, is attempting to expand its database.

Marketing procedures, Videotex & Teletext, Telegraph & other communications, New Electronic Marketing, Internet services, Rocket15

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